During this week Europe has adopted the Data Protection Reform Packet. This amendment is changing the regulation enacted on 1995. Under this new policy new concerns arise.

Data Protection Regulation and Directive

Access warned about certain risks associated to the term "legitimate interest" under which the companies may share your data with third parties without your consent and considering "reasonable expectations" from the data owner. 

Other significant loopholes were mentioned in 2013 Obscure issues regarding privacy

La quadrature du net also found significant loopholes in this regulation. 

Policy Review analysis.